A $1 million bet: The anatomy of a high-end house flip | Nightly Business Report

A $1 million bet: The anatomy of a high-end house flip

“There is always a market for high-end because you’re differentiating your product from, let’s say, the masses,” said Rice. “In this particular area, for this particular house, I’m very confident because I feel as though the product we delivered – we really sweated the details on it, and I’m already getting great response from people who are looking at fixtures, textures colors, and it’s not what they see in the general renovation flip.”